Inbound Marketing Channels

A well-designed Loopfuse Lead Flow will funnel traffic from your inbound marketing channel.  Your presence in cyberspace and the content which drives engagement creates an avenue for a click.  That click starts the opportunity to connect in a relevant, personal and timely way with a stranger.  Turning that stranger into a friend is the art and science behind the powerful Loopfuse demand generation engine.

The best way to set up campaigns which work are to think backwards.  Think about your past buyers and how they came to a buying decision.  Before that, there was:

  • Deliberation
  • Education
  • Awareness
  • Perceived Value
  • Clicks
  • Reading
  • Viewing
  • Cross-checking

All of this buyer activity constitutes a process.  Capturing that process to be repeatable is critical to Loopfuse success.  Miss steps or avoid the hard work of iterating and you miss revenue opportunity.

As you drive content, your inbound marketing channel will continue to be a vital feedback tool.  The strategy is everything.  The tool will do it.  Be sure to take necessary action to drive your success.  You can’t steer a parked car.

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Real-Time Reaction

Think about how much you forget while surfing the internet. When you are learning about something new or searching for something you are not quite sure exists yet, you may navigate a multitude of pages until you hone in on your desired content.

If all the while you are entering and leaving storefronts, valuable content and building blocks of knowledge, you will likely forget more than you remember.  The sheer amount of information becomes irrelevant.  Very few sites are designed to engage and follow up with you.  They stop at creating awareness rather than create a process for you to engage or be nurtured with.

In a Loopfuse environment, you have the perfect opportunity to nurture strangers.  If you have a manual follow-up process, you are too slow for internet time.  If you have an automated buying process, your Loopfuse system can engage strangers and move them further into the funnel.  The intelligence, feedback and system actions which drive a personal, relevant and timely reaction allow you to gain permission.  Scoring, lead flows and content delivery in an orchestrated manner convert strangers into friends when designed effectively.

The information highway is extremely busy every day.  If you engage the traffic with Loopfuse automation, you have the opportunity to move from blurry images to leads looking for information to pertinent and memorable value pieces in their eventual buying decision.

 

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The Biggest Secret In Business

biggest secret

The biggest secret in business is right in front of you. Take out your credit card receipt from last month. Review it. Do any of the items stand out? How many could you have done without for another month? How many could you have done without period?

The question begs asking, why did you buy? How did you buy? Whether you realized it or not, you “bought” long before you purchased. It started when you began noticing watches, TV’s, or whatever it was that caught your interest.

Your attention moved to desire. You pictured the object or service bringing pleasure, relieving pain or increasing value in your life.

At some point the desire hit a tipping point. It was fanned through consistent, credible or intriguing exposure. [Read more...]