The biggest secret in business is right in front of you. Take out your credit card receipt from last month. Review it. Do any of the items stand out? How many could you have done without for another month? How many could you have done without period?

The question begs asking, why did you buy? How did you buy? Whether you realized it or not, you “bought” long before you purchased. It started when you began noticing watches, TV’s, or whatever it was that caught your interest.

Your attention moved to desire. You pictured the object or service bringing pleasure, relieving pain or increasing value in your life.

At some point the desire hit a tipping point. It was fanned through consistent, credible or intriguing exposure. [Read more...]