easy

Life is Live

I just bought a new phone. I used it yesterday to locate a Starbucks as I was driving along Interstate 35 just outside Dallas. In seconds, there it was: photo, map, phone number, exact location and how to get there, LIVE!

I wanted a Vet for a very sick pet at home. I went to Google, searched “mobile vet” and then quickly scanned five veterinarians that appeared on my search. I chose one whose website made me feel warmth and where there was a nice attractive photo of the vet herself. Also included were several testimonials recommending the veterinarian and a button to make it easy to do business. I was well pleased, she was as projected on her site.

I ordered a book the other day, Reality Check by Guy Kawasaki. I opened my Kindle, clicked on “Shop in Kindle Store”, clicked on “Books,” and searched “Kawasaki.” Wham-o, there it was. I clicked “purchase book” and in 15 seconds I had my book.

I connected this week with an old roommate in college, Tim Murphrey who is a very successful business executive in California. He sent me a Facebook invite, I accepted. The last two days we have exchanged memories that go way back to 1984!

I had a few “live chats” today on my computer. I chatted with my business partner who was in South Texas, that led to a chat with a few team members in Austin, and I chatted with a few customers in New York, Dallas, and Virginia. The chats were live, recorded, and each lasted a few minutes, but all were of utmost value to a productive day.

Life today is fast and it is live. I am a consumer just like you. I am annoyed if I have to work hard to find what I want and whom I want. I don’t want to work hard to do business. I want to be entertained and I want to be wowed. I want to find solutions to my problem without having to click on several tabs in a nav bar on a website. I want to do business without having to talk if I prefer not to. I want to do business at 3:00 AM if I want to. I want my order now, not in a few hours.

Sobering isn’t it? Life is live — and so is business! Innovate, automate, move fast, and get out of the way.

Don't Make Me Do Your Work

I want to buy from you if you make it easy and fun. If you don’t think through less steps and more pleasure for me as a buyer, your competitor who does will win me. There are plenty of competitors. There are few who truly compete in good design and delivery. If you do the heavy lifting and make it easy for me to do business with you, then I may not quit during the process. I want easy and fast when all other factors are relatively equal.

Here are a list of things I want when I buy:

Less buttons
Less clicks
Make it visual; don’t make me read
Don’t make me have to learn; motivate me instead
Easy steps
Predictable steps
One next step; not three vague options
A remarkable reason to pick you
Think about me, not you; I don’t care about how great you are. I want my life to get better.
Pleasure
Automation
Communications – personal and timely

Do you have this in your business? If not, count the days to extinction. You become increasingly irrelevant. It may be because you have a blind spot. You can only think about how to get what you want and fake caring about what I want.

It may be because you do not have talent or imagination. The answer is easy. Get out of the way and hire talent and imagination. Boring and being right will not win today.

Build a business that would make me say it is art. The art is in how you do business and court me as your customer. Don’t make me work and don’t make me do the work you are supposed to have thought through in your rush to get my money. Earn my money through well thought-through design, automation, imagination and a great experience. Then you have my attention. Then we might become friends and do business.

Life is Live

Don't Make Me Do Your Work

Get Started With Inbound Marketing

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