The guarantee of success is music to our ears. That is what every customer, company and employee wants. We want security in our jobs. We want to know the products we buy will do as they promise – make us more money, make us more fit, make us more beautiful, etc.
Guarantees meet our need for reducing perceived risk. We have all been burned. We have all experienced unmet expectations. Thus, our guard goes up.
I can remember years ago when my wife and I were seduced into one of those typical honeymoon events – a timeshare presentation. Why not? We were in high spirits, our guard was down and everything was just a good time.
We were definitely entertained. It was salesmanship from the get go. There were multiple hand-offs between the street salesman to the breakfast reception to the keynote speaker. The experience was one giant show. The emotions and pressure were high. Promises were made and we bought. We bought what we thought were years of good times and a return on a small investment. Read more
