The name of your company will be one of the most identifiable elements for the entire life of your brand. Creating the right company name is a combination of creativity, meaning, impact, use and of course, availability. We want to help you start the naming process by exploring possibilities. This exercise will help you mine [...]

You get leads. Your leads turn into customers. Your customers become delighted and continue to need your service – simple, right? If this is how the equation works, why is it so difficult to nurture interested customers into warmer leads, and then sales?

  The core technology of a marketing automation system is focused on a primary goal. That goal is to convert leads into buyers. Anything less than this is noise.

  Learn the best tips and practices that will help you inside the Google Apps platform to increase collaboration and productivity with your team.

  The visual roadmap to Salesforce success.

  Buying Salesforce.com is easy. Making Salesforce work to drive revenue, increase customer loyalty or help you manage operations is another thing altogether. Learn some of the strategies our consulting team at AscendWorks uses to help customers realize a return on investment in Salesforce.com.

Everybody wants to buy, but no one wants to be sold. It’s less about what you offer and more about how you deliver. If today’s economy works more off of buying rather than selling, then your business must align. Your systems and work must drive what is known as inbound marketing. Learn more about how [...]

  Everything is easy. That’s the credit of great technology, engineering and tools. Yet, the irony is that only a few messages will connect and appeal. This is where the battle is. It is not in engineering and tools. It is in design and creativity.